Updates
Latest news.
The latest updates from Sponsor Driven.
28 April 2026
How Sponsor Driven Bridges Funding Gaps and Keeps UK Racers on the Grid
See how Sponsor Driven helps UK racers close sponsor deals faster and bridge race-weekend funding gaps with fan support.
Read more →29 March 2026
Turn Results Into Sponsor Proof
Learn how to add championships and past results to your Sponsor Driven profile, and turn your racing history into clearer sponsor confidence.
Read more →25 March 2026
Start Your Sponsor Driven Setup This Week
A simple first-step guide for UK competitors who want to build a sponsor-ready presence without overcomplicating the process.
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10 December 2025
Introducing Supercharged Competitor Profiles with AI Powered Tools
Your Sponsor Driven profile just got a massive upgrade. More info for sponsors, smarter tools powered by AI, and new ways to showcase your racing journey.
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1 October 2025
The Sponsor Driven Podcast is here – listen now!
Real stories from across motorsport. Drivers and brands share their journeys, sponsorship challenges, and what it takes to keep racing.
Read more →22 June 2025
June Feature Drop: Scheduled Updates, Gallery Upgrades & Email Notifications
You can now schedule updates, upload multiple gallery images, and notify your supporters via email—automatically.
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26 April 2025
Introducing Profile Cards in Apple Wallet
A quick and convenient way to share your Sponsor Driven link during race weekends or other events.
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1 April 2025
🏁 Introducing TrackAd LIVE™: Real-Time Ads Based on Race Position
The next evolution in motorsport sponsorship is here.
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28 February 2025
Unlock Insights with Our New Page Analytics Feature
Use page visitor data to gauge fan interest, boost sponsor appeal, and refine your page content for enhanced motorsport success.
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7 February 2025
Our referral program is now live!
Competitors can now receive a referral reward for inviting other competitors to the platform.
Read more →