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1 April 2025
🏁 Introducing TrackAd LIVE™: Real-Time Ads Based on Race Position
The next evolution in motorsport sponsorship is here.
At Sponsor Driven, we’re always looking for innovative ways to bridge the gap between racers and brands—and today, we’re unveiling something big.
Say hello to TrackAd LIVE™: a cutting-edge advertising solution that puts digital signage on the roof of race cars, displaying live-updating ads that change based on a driver’s position on track.
Yes, it's real. Yes, it's awesome.
📈 Dynamic Ads. Real-Time Bidding. Maximum Exposure.
TrackAd LIVE™ is the first position-reactive advertising platform designed for grassroots and club-level motorsport. Each competitor’s car is equipped with a slim, aerodynamic digital screen mounted to the roof.
Businesses can bid in real time to have their ad displayed, and pricing is based on one simple factor:
Where the car is currently running.
The higher the position, the greater the exposure—and the higher the value of that ad space.
🧠 How the Bidding System Works
Every car is equipped with a digital ad display
Brands place per-minute bids to display their message
When the driver climbs the leaderboard, the price goes up
When they drop back, ads become more affordable
Example: Let’s Follow Amy on Race Day
Lap 1 – Amy starts in 10th place
“Boost Blend Energy” grabs a deal at £1.00/min
Lap 6 – Amy jumps into 4th
“TurboThrust Performance” outbids others at £3.25/min
Final Lap – Amy battles into 2nd
“RaceFit Nutrition” swoops in at £5.75/min
The result? A dynamic rotation of brand visibility driven by live performance—and a powerful new way to monetize racing for grassroots competitors.
💡 Why Businesses Should Use TrackAd LIVE™
Dynamic, attention-grabbing placements
Cost-effective advertising scaled to performance
Ideal for brands targeting motorsport and action-sport demographics
Visible to fans, cameras, livestreams, and social content
TrackAd LIVE™ turns every race into a marketing moment.
🚀 Coming Soon — Join the Waitlist
TrackAd LIVE™ is launching soon, and spots will be limited.
Whether you're a:
Driver or team looking to increase revenue and exposure
Brand ready to engage with motorsport fans in real-time
Agency seeking high-impact, flexible ad solutions
You can join the waitlist today to be first in line when we launch: