At Sponsor Driven, we’re always looking for innovative ways to bridge the gap between racers and brands—and today, we’re unveiling something big.

Say hello to TrackAd LIVE™: a cutting-edge advertising solution that puts digital signage on the roof of race cars, displaying live-updating ads that change based on a driver’s position on track.

Yes, it's real. Yes, it's awesome.

📈 Dynamic Ads. Real-Time Bidding. Maximum Exposure.

TrackAd LIVE™ is the first position-reactive advertising platform designed for grassroots and club-level motorsport. Each competitor’s car is equipped with a slim, aerodynamic digital screen mounted to the roof.

Businesses can bid in real time to have their ad displayed, and pricing is based on one simple factor:
Where the car is currently running.

The higher the position, the greater the exposure—and the higher the value of that ad space.

🧠 How the Bidding System Works

• Every car is equipped with a digital ad display

• Brands place per-minute bids to display their message

• When the driver climbs the leaderboard, the price goes up

• When they drop back, ads become more affordable

Example: Let’s Follow Amy on Race Day

• Lap 1 – Amy starts in 10th place

  • “Boost Blend Energy” grabs a deal at £1.00/min

• Lap 6 – Amy jumps into 4th

  • “TurboThrust Performance” outbids others at £3.25/min

• Final Lap – Amy battles into 2nd

  • “RaceFit Nutrition” swoops in at £5.75/min

The result? A dynamic rotation of brand visibility driven by live performance—and a powerful new way to monetize racing for grassroots competitors.

💡 Why Businesses Should Use TrackAd LIVE™

• Dynamic, attention-grabbing placements

• Cost-effective advertising scaled to performance

• Ideal for brands targeting motorsport and action-sport demographics

• Visible to fans, cameras, livestreams, and social content

TrackAd LIVE™ turns every race into a marketing moment.

🚀 Coming Soon — Join the Waitlist

TrackAd LIVE™ is launching soon, and spots will be limited.

Whether you're a:

• Driver or team looking to increase revenue and exposure

• Brand ready to engage with motorsport fans in real-time

• Agency seeking high-impact, flexible ad solutions

You can join the waitlist today to be first in line when we launch:

Click here to find out more