Why Partner with Sponsor Driven
Access Our Competitor Network
Event & Social Reach
Authentic Brand Integration
Clear Partnership Terms
Partner with the Right Talent
Across multiple racing disciplines and regions
Brands currently partnering with competitors
Average race events for brand exposure
Everything You Need to Partner Successfully
Partner Directory
Browse hundreds of verified competitors filtered by discipline, location, audience size, and engagement metrics.
Direct Outreach
Send partnership proposals directly to competitors. Negotiate terms, deliverables, and pricing all in one place.
Race Event Exposure
Brand visibility at racing events, on competitor cars and gear. Reach live audiences at tracks and championships nationwide.
Event Visibility
Track where competitors are racing and what events offer brand exposure. Plan sponsorships around championships and races that matter to your audience.
Custom Partnership Terms
Negotiate directly with competitors on deliverables, timelines, and pricing. Build partnerships tailored to your goals.
Partnership Support
Access resources, best practices, and guidance to maximise ROI from your motorsport sponsorships.
Why Choose Sponsor Driven?
See how Sponsor Driven compares to traditional sponsorship platforms
| Feature | Sponsor Driven | Traditional Agencies | Direct Outreach |
|---|---|---|---|
| Setup Cost | £0 | £500-2000 | £0 |
| Direct Competitor Access | Limited | Time-intensive | |
| Filtered Search | No | No | |
| Race Calendar Visibility | No | Manual research | |
| Event Exposure Data | Limited | Estimated | |
| Transparent Terms | Hidden fees | Negotiated | |
| Competitor Support | Limited | No |
Frequently Asked Questions
Everything you need to know about sponsoring through Sponsor Driven
How do sponsorship agreements work?
You negotiate directly with competitors. Discuss deliverables (car liveries, social content, event presence), timeline, and budget. Agreements are transparent with clear terms. No hidden agency fees—just you and the competitor.
What if I want to sponsor multiple competitors?
Absolutely! Many sponsors work with multiple competitors across different racing series. You can manage all partnerships from your dashboard. Some competitors even bundle rates for multi-competitor sponsorships.
Can I get real exposure data?
Yes! You'll see where competitors race (series, tracks, events per season), their social media following, and audience reach. Competitors are incentivized to keep their information updated. We focus on verifiable event exposure rather than inflated impressions.
What if a competitor doesn't deliver?
Partnership agreements are between you and the competitor. We recommend clear written terms covering deliverables and timelines. Our support team can help mediate disputes. In serious cases, we can intervene to protect both parties.
How much should I budget for sponsorship?
It depends on the competitor's tier and your goals. Local racers: £200-500 per season. Regional competitors: £500-1,500. National series: £1,500+. Negotiation happens directly, so you control your budget. We provide competitive benchmarks to help you negotiate fairly.
Explore More on Sponsor Driven
Discover other ways to connect with motorsport talent and audiences
For Competitors
For Fans & Supporters
How It Works
Create Your Profile
Set up your organization profile and define your partnership goals. Tell competitors why they should partner with you and what you're looking for.
Browse & Match
Search competitors by discipline, location, event calendar, and audience size. Find racers competing at events that matter to your brand and reach out with partnership proposals.
Launch & Succeed
Activate sponsorships across both digital channels (social media, content) and race events. Get brand exposure through car liveries, gear, race day presence, and competitor content.
Flexible Sponsorship Packages
Pricing Based on Competitor Reach & Events
Sponsorship costs reflect both digital reach (social media, content) and real-world exposure at racing events. Partner with grassroots racers competing locally, or sponsor established competitors racing at major championships nationwide.
Local & Grassroots
Digital: Up to 5K followers
Events: Local/regional races
£200–500
Per competitor sponsorship
Development/Series
Digital: 5K–25K followers
Events: Regional/national series
£500–1,500
Per competitor sponsorship
Established/Pro
Digital: 25K+ followers
Events: Major championships
£1,500+
Per competitor sponsorship
Example: Sponsor a grassroots competitor (£300) racing locally—brand exposure on car, gear, and social media. Sponsor an established competitor (£2,000) racing nationally—brand on livery at major events, nationwide social reach, and race broadcast visibility.
All Sponsorships Include:
Example Partnership Opportunities
Performance Gear Brand
Partner with Formula 3 competitor at regional championships
- • Branded race suit/helmet graphics
- • Gear featured on social media
- • Visible at 8–12 race events/season
- • Behind-the-scenes event content
Reach: Live audience at regional events + digital following
Budget: £500–1,000
Local Business Sponsor
Sponsor grassroots competitor competing locally
- • Car livery/branding on local tracks
- • Social media features
- • Visible at local club races
- • Local community engagement
Reach: Local community + word of mouth
Budget: £200–400
Automotive/Tech Company
Multi-year sponsorship of established national competitor
- • Prominent car livery
- • Visibility at major national championships
- • Broadcast/media mentions
- • Content across all platforms
Reach: National events + broadcast audience
Budget: £2,000–5,000+
Multi-Competitor Campaign
Partner with 3-5 competitors at various levels
- • Brand exposure across multiple race weekends
- • Reach diverse audiences (local to national)
- • Social media coverage across all partners
- • Higher visibility from combined reach
Reach: Multiple events + combined digital audience
Budget: £2,500–4,000+
Typical Partnership Reach
Race events per season per competitor
Live audience at track events
Event + digital + social exposure
Results depend on competitor's race calendar, event attendance, and digital following. You get both in-person and digital brand visibility.
Have Questions?
Our partnerships team is here to help. Send us an enquiry and we'll get back to you within 24 hours.
500+ Competitors
Access verified motorsport talent across the UK
Real Results
Measurable exposure at events + digital reach
Quick Setup
Partner with competitors in days, not months
Get Started with Sponsorship
Tell us about your brand and what you're looking to achieve. Our partnerships team will reach out within 24 hours with tailored opportunities.