10 December 2025
Your Sponsor Driven profile just got a massive upgrade. More info for sponsors, smarter tools powered by AI, and new ways to showcase your racing journey.

Competitor pages have had a serious glow up. We have made it easier than ever for motorsport competitors to promote themselves, tell their story, and show sponsors why they should get involved.
Whether you are racing karts or touring cars, your profile is now the place to fully showcase your season, your partners, and your achievements.
Here is what is new.
You can now list your current championships, upcoming race dates and your results. Sponsors love clear data and having your season visible in one place makes your profile a powerful asset.

We have introduced a simplified version of your competitor page that you can use as your Link in Bio. It keeps the most important information in one place and makes it even easier for people to follow you and support your racing.
You can customise the theme with different colours and add your important links, such as Instagram, TikTok, YouTube, livestreams and merchandise.
Your Link in Bio also makes it easy for people to contribute directly to your racing, which gives supporters one simple place to help you continue your journey both on and off the track.

Social media assets have received an upgrade. You now have more customisation options when creating graphics that promote your Sponsor Driven competitor page. We are also working on ways to help you easily generate graphics for results, announcements and sponsor shoutouts, giving you more polished content to share across your channels.

You can now include photos directly inside your Updates, making it easier to share race weekends, results, and behind-the-scenes content in a much more visual way. Motorsport is a highly visual sport, so being able to show moments instead of only describing them helps your audience feel more connected to your journey.
Previously when you posted an Update, supporters only received a short summary by email. Now they receive the full post, including your images. This gives your supporters something meaningful to read, and it helps keep sponsors engaged by clearly showing what happened rather than just hinting at it. Perfect for race reports.

Your biggest achievements now sit right at the top of your profile so supporters and brands can quickly see what you are all about.
It's now even easier to display your current sponsors, helping brands feel appreciated and giving you a more professional presence.
Artificial intelligence is now part of Sponsor Driven, but we didn’t just bolt on AI because it’s trendy. We spent a lot of time thinking about how AI could genuinely help competitors in practical, meaningful ways rather than becoming another gimmick.
These tools are designed to support your sponsorship journey, save you time, and help you present yourself professionally to brands.

AI can analyse your profile and offer personalised suggestions to help you stand out and position yourself more effectively for sponsorship.

Whether you want to improve your writing or create content more quickly, you can now let AI help improve your Updates or generate first drafts based on a short description.

If you are unsure what packages to offer or how to price them, AI can suggest options and offer improvements that help sponsors understand the value they would receive.
Everything is designed to highlight return on investment for sponsors, giving them more clarity, more value, and more confidence in supporting your racing journey.
We are building a collection of tools that make sponsorship easier, more professional and more effective. These tools are designed to help you approach brands with confidence and prove your value as a partner.
Calculate the estimated value of your sponsorship packages. Show sponsors the ROI of partnering with you.
Create AI-powered sponsorship pitches tailored to potential sponsors. Include budget suggestions, package details, and personalised messaging.
Find and research potential sponsors that align with your racing, understand what those companies care about and highlight which ones could be the right fit to approach. This saves time and allows you to focus on conversations that have real potential.
Access professional sponsorship proposal templates and customise them for your needs. AI can then help you personalise each proposal for different brands so you can send tailored documents quickly without needing to design anything yourself.
This will turn your profile into a real sponsorship tool, not just an online bio.
You can now see dedicated pages for championships, events and tracks. Each page shows who is competing which gives you yet another way to be discovered by fans, teams and potential sponsors.
You can explore them here
We are building Sponsor Driven to be the platform that gives every competitor real tools, real visibility, and real support. With supercharged profiles and AI assistance, getting sponsorship has never been easier or more accessible.
Sponsor Driven is built for the motorsport community and it has been amazing to see more than 430 competitors already join the platform. Every profile, every update and every shared story helps build something bigger for our sport. We are just getting started and we are excited to keep building new tools that genuinely support your racing and make sponsorship more achievable for everyone.
Thank you for being here and for believing in what we are building together.