Sponsorship packages

Sponsorship offers invaluable brand exposure as well as networking opportunities. Get in touch today with Charlie Gerrelli to discuss your unique requirements and budget, ensuring a tailored and effective partnership that is mutually beneficial.

Gold Partner

£4,500/ season

A comprehensive partnership for sponsors seeking maximum visibility and bespoke activation opportunities. Ideal for organisations that want headline exposure and significant hospitality and content deliverables to support marketing goals.

Benefits

  • Prominent logo placement on driving suit and helmet, plus primary logo on team apparel and race kit (where available) for all 10 events
  • Logo and 'Presented by' credit on season highlights video and on one pre-season promotional video (produced and delivered for sponsor use)
  • Weekly social media amplification during the 10-event season: 8 x dedicated Instagram posts, 12 x story sets and 10 x TikTok posts featuring sponsor messaging (scheduling agreed with sponsor)
  • Full hospitality package for up to 6 guests at 4 race weekends (paddock access, meet-and-greet with driver, photo opportunities) and priority access at remaining events
  • Co-branded merchandise item (e.g., cap or sticker run of 50) supplied to sponsor and used in giveaways
  • Monthly performance and activation report (engagement metrics, photo/video deliverables, impressions estimates) and 1 strategy call per quarter to align activations

Silver Sponsor

£1,800/ season

The most balanced option for sponsors seeking meaningful visibility and engagement across events and digital channels. Suited to regional businesses wanting measurable exposure and regular content featuring Charlie.

Benefits

  • Medium logo placement on driving suit and on visible kit (helmet decal plus suit chest/arm) at all 10 events
  • Primary sponsor mention and logo on Instagram feed: 4 x dedicated posts across the season and 6 x story sets (mix of race build-up, race day and results content)
  • Monthly behind-the-scenes TikTok content (1 short clip per month) tagging sponsor and using supplied messaging
  • Sponsor logo and short profile on Charlie's Facebook page and in a season summary post at season end
  • 4 x paddock/voucher passes per event (applicable to 6 events of sponsor choice) and 1 x organised meet-and-greet/photo opportunity per season
  • Sponsor-branded 30–60 second video highlight of a race weekend (one customised video delivered digitally for sponsor use)

Bronze Partner

£500/ season

An accessible entry-level package for local businesses or individuals wanting to support Charlie's karting development. Delivers focused branding and regular digital exposure at a low cost, helping build a long-term partnership.

Benefits

  • Small logo on driving suit and helmet (digital artwork placement coordinated with sponsor) — visible at all 10 events
  • Logo and sponsor blurb on Charlie's Instagram profile link sticker for the season (1 pinned story highlight + 2 story shout-outs per month during racing season)
  • Quarterly sponsor newsletter inclusion (text + logo) sent to Charlie's contacts and posted to Facebook
  • 2 x paddock meet-and-greet passes per event (valid for up to 4 events of sponsor choice)
  • Branded digital 'thank you' post on TikTok after 3 race weekends (short behind-the-scenes clip tagged to sponsor)

Gold Partner

£5,500/ season

A premium partnership delivering prominent on-track branding, priority digital content, and experiential activation across the full season. Designed for a sponsor committed to supporting Charlie's development and seeking elevated exposure.

Benefits

  • Prominent logo on kart fairing and race suit chest, plus logo on driver helmet side panels (subject to helmet regulations) for all 10 events
  • 20x combined social activations across the season (minimum 8 Instagram posts, 8 stories, 4 TikTok clips) including 2 dedicated sponsored posts per quarter
  • Feature article and sponsor profile on Charlie's Facebook page and pinned Linktree sponsor spot for the season
  • 4x paddock passes for all events and VIP meet-and-greet with photo and Q&A at a chosen round
  • Monthly performance and media report with engagement metrics and seasonal ROI summary
  • Two branded experiential activations: one hot-lap/ride-along video for sponsor content and one filmed behind-the-scenes day at a race weekend
  • First right of refusal on title or primary partnership for the following season

Silver Sponsor

£1,800/ season

The most balanced package for sponsors seeking regular activation and measurable visibility across Charlie's 10-event season. Suited to small-to-medium enterprises wanting both on-track branding and digital content deliverables.

Benefits

  • Medium logo placement on race suit sleeve and small logo on kart fairing at all events
  • 8x Instagram posts/stories combined across the season (minimum 1 post every 6 weeks) and 6x TikTok clips featuring sponsor branding or product
  • Sponsor logo and clickable link on Charlie's Instagram bio Linktree and Facebook page during the season
  • 2x paddock passes for each of 2 chosen events and one organised meet-and-greet/photo opportunity with driver
  • Quarterly newsletter feature (season months) and inclusion in press releases following podiums or notable results
  • Two branded behind-the-scenes edits (30–60 seconds) tailored for sponsor use
  • Opportunity for a sponsor banner at the pit/gain area at 2 events (organiser permitting)

Bronze Partner

£400/ season

An affordable entry-level partnership giving local businesses or individuals straightforward exposure across Charlie's season. Ideal for sponsors wanting community visibility and regular digital activation without a large commitment.

Benefits

  • Small logo on race suit (chest area) and driver profile card for all 10 events
  • 4x Instagram story shout-outs across the season (minimum 1 per quarter) and 2x TikTok mentions
  • Logo and sponsor blurb on a dedicated sponsors section of Charlie's Linktree-style page for the season
  • Access to 1 paddock meet-and-greet at a mutually agreed event (1 person)
  • Monthly email update (season months only) with results and sponsor highlights
  • One 30-second branded behind-the-scenes video clip provided at season end for sponsor use

Custom sponsorship proposal

If you have a specific package or budget in mind, you can submit a custom sponsorship proposal for Charlie Gerrelli to consider.

Be sure to include details about what benefits you are interested in, and how Charlie Gerrelli can benefit from partnering with you.